Tag Archives: Digital Marketing Companies

Social Media Marketing’s Growing Popularity

Why use social media marketing?

Today's thriving businesses have been present for so many years, perhaps long before the internet was feasible in advertising a product. Although signboards, TV advertisements, radio and print ads have been successful, they will not have the influence they once did in today's business.You can also contact Digital Marketing Agency Toronto for Social Media Marketing Experts.

Many people now don't rely on the newspaper for checking movie times, they book online.Today nobody sends hand-write letters, they electronically draft emails. From searching a  local garage mechanic to finding jobs everything is done online.

This is a fact and nobody can resist that everyday world is relying on technology.

Persons who were born after 1980 can see the change and rising demand for social media, social networks are gaining popularities day by day And it is for sure that world's social market will continue to grow.

As observed, people aged 20 to 29 are taking advantage of social media more. On an average, they are spending 11 plus hours a week on social networking sites. Age group of 30 to 39 are not frequent users of social media, but 37% are using social media sites for 11 plus hours a week.For more information on social media marketing, you may head to this link h2odigital.ca/digital-marketing-services/.

While the modern age groups on these sites will be more involved in social status, the older clubs will concentrate on marketing and advertising. 

Everybody knows about Facebook, biggest social networking website to date.With a user base of 800 million users, at least one person log on per day.

In Canada, the internet populace is about 75%, and this percentage is among facebook only. So, from this only you can imagine the rapid growth of social media.According to an internet survey, 36% of country's web users visits at least one website per day! This is a huge credibility for social media.

Online Marketing – Establishing Your Target Market

One of the most basic questions that I have gotten over the past several years is "How do you successfully marketing your business online?" Establishing your target market is probably the most significant thing you can do when getting your business started. The reason you want to establish your target market is to zero in on who your customers really are. If you do not know the makeup of your customers, then you will be throwing money out the window when it comes to ANY type of marketing.You can also consult your case with Digital Marketing Agency Toronto.

Let me give you an example. A few years ago, I had a client/business partner ask me about a few ways to marketing on the internet. After showing them exactly what to do and how to get their ads out there for their market to see they chose to take the easy road…or so it seemed. Instead of going out and doing their research and doing the due diligence on who their target was, they determined to cast a net over the whole ocean and see what they caught.

First of all, let me tell you that working any business like this will put you out of business very fast. Yes, you will get some prospects/leads that will come through your marketing efforts, and they might even be good prospects/leads. The problem is that you threw your marketing out for everyone to see. If you are doing any paid type of marketing you won't do it for long.

Marketing to the wrong set of keywords will KILL your business, produce substandard leads, and will suck your bank account dry. You just don't throw everything next the wall and see what sticks. On the other hand, marketing to the right set of keywords or the right target market will EXPLODE your business. Believe it or not, there actually is a systematic approach to marketing a business online.